Who We Are

Grounds for Empowerment (formerly Farmers to 40) is a specialty coffee program powered by Social Enterprise @ Goizueta, based out of the Goizueta Business School at Emory University. This coffee program serves as a critical part of the academic and social endeavors of SE@G.

We are rooted in our core belief that farmers deserve more than what the current market offers. Yet, we don't simply focus on more money. Our philosophy and approach emphasizes added connectivity, professional development, and recognition. Instead of paying farmers a standard minimum price premium, we provide farmers with exactly 40% of the retail price that we charge our customers (equaling $4.00) while offering business know how and market connections.

Excellent Coffee with 100% Transparency!

Our Mission

Our Mission is to encourage economic development within coffee-growing communities by adequately and transparently compensating farmers for the time, skill and effort required to grow coffee beans of the highest quality. To reach our goals, we are working with:
  • Farmers who grow high-quality coffee in a socially-responsible manner;
  • Consumers who appreciate excellent coffee; and
  • Roasters who showcase the origins of the beans and the farmers who grow them.

Our Roaster

Octane is famous around Atlanta for their hand-brewed coffees and artisan espresso drinks, along with their handcrafted cocktails, local and craft beers and wines, and local and housemade food items.

They have been named one of the “100 best places to drink in the South” by Liquid Culture's Imbibe Magazine and listed as one of "America's Coolest Coffee Houses" by Travel and Leisure.

With four locations in the Atlanta metro area and two in Birmingham, Alabama, Octane runs some of the best coffee houses in the South!

You can visit our roasting partners at octanecoffee.com