About Finca La Asunción

Nohemi has been around coffee ever since she can remember. Since she was 4 years old, she accompanied her father to the coffee farm, and to this day coffee is part of her day-to-day life. She works together with her family at Finca Morales, located at 1500 masl high in San José Poaquil in Chimaltenango, and belongs to the associates of the La Asunción Cooperative.

Visiting the farm is challenging because you get there first by car and then you have to walk up a hill, but its green landscape, fresh climate, clean air, and trees make it a pleasant place to work. Nohemi's favorite part of visiting her farm is collecting the different herbs that grow there, harvesting fruits such as guavas, jocotes, oranges, bananas. The farm provides more than coffee, it also provides well-being and food for family homes.

Nohemi considers that the challenge of growing coffee is the prices paid for it, since often times the income is well below the cost of production. So with their own initiative, Nohemi and her family look for resources and strategies to improve production and benefit their own coffee. Acquiring a manual depulper in 2017, they managed to pulp 90 quintales of ripe coffee, obtaining 19 quintales of parchment coffee. The challenge then became to sell the parchment coffee. It was challenging to come across international coffee prices. Given this, Nohemi had the need to be trained to promote its high quality coffee that has varieties of Bourbon and Caturra.

By 2019 they managed to acquire a wet milling module. Being able to mill 600 quintals of parchment of excellent quality. In order to gather more coffee, Nohemi and her family asked the small producers for support to start the project, thus, a small cooperative called LA ASUNCIÓN was started in honor of the grandmother, who died in 2015 and planted the first plants. of coffee on the plot. Currently the cooperative has 35 active members each with their own small plot.

At work, Nohemi is in charge of the coffee processing, to check the quality of the coffee harvest of the associates. This is a daily job because the coffee is collected every day. Likewise, her job is to bring women together, teach them about drying and picking coffee, to generate employment. In addition, she is in charge of all the orders of the home and the care of her children. For her, it is important to teach the value of work and the importance of knowing about coffee. Her son Tomas is a coffee enthusiast, he always asks questions and is attentive to his parents’ work. For Nohemi, her most important inheritance is teaching her family about coffee and the love of association.

Her specialty coffee is harvested through the efforts of those who constantly work on the farm and monitor quality. Her coffee has flavor notes of red apple, almond, chocolate, honey. It is a consistent coffee with a long-lasting taste.

Nohemi is an enthusiastic woman and a hard worker, eager to learn at every opportunity she gets. She has big dreams, she wants to instill a love for coffee, to have her own coffee operation, and mainly she wishes for her coffee to be exported and enjoyed by many more people.